When a global hotel group set out to remove caged eggs from every one of its kitchens, they knew it wouldn’t be simple. Hundreds of properties. Dozens of suppliers. Countless products with vague or misleading labels.

But with Entegra’s help, they didn’t just switch, they transformed. And the key wasn’t a new supplier or a bigger budget. It was data.

The Problem: No Visibility, No Control

The challenge started with a simple question: “How many of our hotels are still using caged eggs?”

The answer? No one knew.

There was no consistent tracking. Different regions ordered different products. Some labels claimed to be “free range” but weren’t. And the head office had no real-time data to see who was buying what. That meant no accountability, and no clear way forward.

The Goal: Align Procurement with Animal Welfare Standards

The brand’s objective was straightforward: eliminate caged eggs entirely and shift to higher-welfare options like free range and organic.

But first, they needed the facts.

The Entegra Approach: Data First, Assumptions Last

We started with a forensic audit of every egg product across the supply chain. Fresh eggs, liquid egg, pasteurised — nothing was left out. Each product was categorised by hen type:

• 0 – Organic
• 1 – Free Range
• 3 – Barn
• 4 – Caged

Then we went deeper. We traced each product from farm to fork, cutting through the marketing noise and verifying claims against actual sourcing methods.

That analysis gave us the foundation to recommend a clear, compliant product set aligned with the brand’s CSR commitments. Once approved, we equipped hotels with the insight and guidance needed to adopt the new approach and keep it running.

Real-Time Insight = Real Behaviour Change

With the solution in place, we didn’t stop. We tracked egg purchasing across every property, turning raw data into actionable insight.

Hotel teams could see how they were performing. Head office could see where support was needed. And the entire business had a clear picture of progress, backed by evidence  not guesswork.

The results were shared across the portfolio, creating friendly accountability and a shift in mindset. What started as a compliance exercise became a shared commitment to do better.

The Results: From 26% to 95% Cage-Free

Before the switch, only 26% of eggs used across the brand were cage-free. After working with Entegra, that figure rose to 95%, a huge leap in a matter of months.

And because we worked closely with suppliers from the start, we helped negotiate prices that made the change cost-effective as well as ethical.

A Model for Sustainable Procurement

This wasn’t just a one-off project. The same data-led approach can be applied to other categories, from fish and seafood to meat and poultry. Whatever your sustainability goals, Entegra can help you measure, manage, and meet them.

If you want to change the way your business buys, let’s talk. Whether you're tackling animal welfare, carbon footprint, or something else entirely, we’ll help you make your purchasing data work harder and go further.